Privacy Policy
At SmartCasinoGuide, our goal is to make it easier to find useful and up-to-date information about online casinos, casino games, reviews, recommendations, and the wider gambling industry. As you browse our website, we may collect certain information, so we believe you should know exactly how and why it is used.
This Privacy Policy explains in simple terms what information we may collect, how we use it, and the steps we take to keep it protected. By continuing to use SmartCasinoGuide, you agree to the practices described in this policy.
Types of Data We Collect
We only collect the types of information that may be needed to operate our website, understand how visitors use it, and communicate with them.
Here is a closer look at the types of information that may be collected:
| Data Type | What It Includes |
|---|---|
| Contact Data | Your email address, which may be used when we need to communicate with you. |
| Technical Data | Technical details about your device and connection, including your IP address, login information, browser and version, time zone, browser plug-ins, internet service provider, device type, location, operating system, request headers, and similar online identifiers. |
| Usage Data | Information that helps us understand how you interact with the website, including the pages you visit and links you click. |
| Marketing and Communications Data | Your preferences for marketing from us or third parties, your preferred communication methods, and messages exchanged with us. This may also include comments, opinions, or chat messages that you choose to submit. |
What we don’t collect: We do not collect sensitive categories of personal data, such as information about your race or ethnicity, religious beliefs, health, or biometric details.
Data Collection Methods
Data can enter the system in several ways. The main sources include information shared directly, data collected through browsing activity, and information provided by third-party partners.
| Method | Description |
|---|---|
| Direct interactions | Details shared directly when contacting the website, creating an account, or using its services. |
| Automated technologies | Data collected automatically through cookies and similar tools during website visits and service use. See the Cookie Policy for more information. |
| Third parties | Data obtained from partners such as analytics and service providers. Information about related tracking technologies is available in the Cookie Policy. |
Purposes for Using Personal Data
We use your personal data only for the reasons it was originally collected. If we ever need to use it for another purpose, that purpose will be closely connected to the original one. In certain cases, applicable laws also allow us to process your data without notifying you in advance.
The table below explains why we use your data, what type of information is involved, and the legal basis that allows us to do so:
| Purpose | Data Involved | Legal Basis |
|---|---|---|
| Registering a new user | Contact | Maintaining accurate and up-to-date records. |
| Providing updates about changes to the Terms of Use or Privacy Policy | Contact | Keeping records accurate and communicating important updates. |
| Sending promotional content and newsletters | Contact, Marketing and Communications | Consent, where direct marketing communications are sent. |
| Operating, maintaining, and protecting the website and business, including troubleshooting | Technical | Business operations, IT and administrative services, network security, and business restructuring. |
| Displaying relevant website content and advertising | Contact, Marketing and Communications, Usage | Providing content based on previous activity and preferences. |
| Analyzing and improving the website, products, marketing, and user experience | Technical, Usage | Understanding user behavior, keeping the website up to date, and supporting business growth. |
| Providing product suggestions and recommendations | Contact, Marketing and Communications | Consent. |
| Enabling participation in free games, tournaments, sweepstakes, and contests | Contact, Marketing and Communications | Performance of a contract. |
| Providing information about Free Events, upcoming draws, and previous results | Contact, Marketing and Communications | Keeping accurate records and providing relevant information. |
| Publishing basic details about Free Event winners | Contact, Marketing and Communications | Keeping accurate records. |
| Allowing users to publish casino reviews and opinions for the community | Marketing and Communications | Performance of a contract that enables the site’s features and functions. |
IMPORTANT: Personal data is not used for purposes unrelated to the reason it was originally collected. Any additional use must have a clear connection to the original purpose or another valid legal basis.
When We Share Your Data
Your personal data stays private. We do not sell or trade it, and we only share it when it is necessary for specific and legitimate reasons:
- Service Providers — trusted partners who help us operate, maintain, and improve the website.
- Legal Obligations — when we are legally required to provide certain information to authorities or other relevant parties.
- Business Transfers — if our business is involved in a merger, acquisition, or sale, your data may be transferred to the parties involved as part of that process.
If we transfer personal data outside the European Economic Area (EEA), we use appropriate safeguards to help ensure that your information remains protected.
Your Data Protection Rights
You are not powerless when it comes to your personal data. Data protection laws give you a number of rights so you can understand, manage, and, in some cases, control how we use your information.
You have the right to:
- Access your data — Request a copy of the personal data we hold about you so you can check that it is being handled correctly.
- Correct your data — Ask us to update information that is incorrect, outdated, or incomplete. We may need to verify the changes before making them.
- Delete your data — Ask us to remove your personal data when there is no valid reason for us to keep it. In some cases, we may need to retain certain information because the law requires it or because we have a legitimate business reason.
- Object to processing — Tell us that you do not want us to use your data in certain ways, particularly when the processing may affect your rights or freedoms. We may still continue processing it if we have a strong and lawful reason to do so.
- Restrict processing — Ask us to temporarily limit how we use your data in certain situations, such as while we check whether information is accurate or consider an objection.
- Transfer your data — Request your data in a structured, commonly used, machine-readable format so you can provide it to another organization where applicable.
- Withdraw your consent — If we rely on your consent to process your data, you can withdraw it at any time. Doing so may affect some of the services we can provide, and we will explain any relevant impact.
Data Retention
Personal information is kept only for the period necessary to meet legal obligations or legitimate business purposes. This can include providing and improving services, fulfilling contractual requirements, and meeting other legal responsibilities.
Once data is no longer needed, it will be securely deleted or otherwise handled as required. Anonymized information may be retained indefinitely for research, analytics, and statistical purposes.
Data Security
Personal data is protected through appropriate security measures designed to reduce the risk of loss, misuse, unauthorized access, or disclosure. Access is limited to authorized personnel who need the information for legitimate purposes, while reasonable measures are taken to ensure that data is stored and handled securely.
Privacy Policy Updates
Privacy practices can change over time. Any updates will be reflected in the version published on this page, along with the date of the latest update. Reviewing this page from time to time can help keep you informed about how personal data is handled.
For more information or to exercise any applicable privacy rights, please contact [email protected].